December 23, 2008...12:15 am

A Year in PR: Part VI

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“Popular video games such as the upcoming release of Mass Effect for PC, offer consumers over 50 hours of entertainment. Compared to other things that you can get for $60 these days, video games like Mass Effect provide more value for your dollar. Going to the movies costs $10 for two hours of entertainment. For $60 at the movies, you would only receive 12 hours of entertainment, which is 4 times less than a video game such as Mass Effect. For that matter, $60 won’t even get some car owners a full tank of gas, which would likely only last a week. Why not stay home, save the environment, and play Mass Effect?”

- EA bring out the calculators for a Mass Effect PC Press Release.

4 Comments

  • You know what’s interesting though – I’ve never seen that assumption questioned by anyone before. People don’t *want* to spend 60 hours doing the same thing, so I think the comparison is rather misleading…

    Well… the quote’s dumb, but your highlighting of it sparks some ideas! Well done!

  • I can stare at my own wall for free for an unlimited number of hours. Now that’s value!

  • @dhalgren – haha! But can you save the environment while you are at it?

    @Ben – Yeah, I’ve often thought of this one as quite interesting, despite its wondrous bizarreness. Some press release writer, somewhere, was having a laugh to themselves while they wrote this, surely?

  • It reminds me of something Warren Spector said:

    “Even a sixty dollar game usually offers more value than a sixty dollar date… ”

    Talk about apples & oranges!


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