Category Archives: A year in PR

A Year in PR: Part VIII

“They make the war. We make the bullets. We’ll sell to any of them. We’re really pleased with that.”

- EA CEO John Riccitiello is frighteningly honest on why the console war is good for EA.

 

And with that, we return you to normal Subject Navigator programming.

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A Year in PR: Part VII

“It’ll be fun, but it’ll also be very cinematic, as the Bond movies are.”

- Garrett Young, Executive Producer, Quantum of Solace.

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A Year in PR: Part VI

“Popular video games such as the upcoming release of Mass Effect for PC, offer consumers over 50 hours of entertainment. Compared to other things that you can get for $60 these days, video games like Mass Effect provide more value for your dollar. Going to the movies costs $10 for two hours of entertainment. For $60 at the movies, you would only receive 12 hours of entertainment, which is 4 times less than a video game such as Mass Effect. For that matter, $60 won’t even get some car owners a full tank of gas, which would likely only last a week. Why not stay home, save the environment, and play Mass Effect?”

- EA bring out the calculators for a Mass Effect PC Press Release.

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A Year in PR: Part V

“So, you jump right in to it, and before you know it, you’re using, you know, force powers that you’ve never seen in the movies that are just doing incredible amounts of damage.”

Alex Mack, QA Lead on DS version of The Force Unleashed, channels Genji: Days of the Blade and completes our Star Wars trio for the year.

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A year in PR: Part IV

“To be specific, there’s no multiplayer in the Xbox 360 and PlayStation 3 versions, because there is on the Wii, PSP, and DS. As far as specific reasons are concerned, we don’t really like to get into the reasons why we don’t do things because I don’t think there’s really a satisfactory answer that people would really be happy with. So, there isn’t multiplayer and that’s kind of how it is.”

- Adam Kahn, Senior PR Manager at LucasArts, gets specific on the deep decisions behind The Force Unleashed.

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A year in PR: Part III

“It’s no longer a game: It’s a platform”

- Cliff Bleszinski on Gears of War 2.

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A year in PR: Part II

“So that literally, being unleashed is only a flick of the wrist away.”

- Project Lead Haden Blackham on the DS version of The Force Unleashed.

 

 

NB: I have discovered that GameSetWatch posted their own equivalent piece (on Press Releases only, mind) mere hours after I posted my first installment last night. It’s also worth a read, and surprisingly, there is no crossover. I just wanted to make it clear that I’m plagiarizing Magical Wasteland, not GameSetWatch, k?

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A year in PR: Part I

Unashamedly plagiarizing Magical Wasteland’s ‘Bad Writing About Games’ series, I’ve been saving up a collection of PR and developer-made comments about games from this past year. Because occasionally, press release creators and overenthusiastic project leads need reminding that we actually remember the rubbish they say. I have a grand total of eight selections which I’ll be posting over the next few days. I hope you enjoy them.

 

“The game takes place in the everyman’s warzone … the hood beyond the hood.”

Swordfish Studios’ Julian Widdows on the Middle-East and 50 Cent: Blood on the Sand.

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